ADVICE FOR ORGANIZATIONS
ADVICE FOR ORGANIZATIONS: RESPECT PRIVACY
According to the Pew Research Center, 79% of U.S. adults report being concerned about the way their data is being used by companies. Respecting consumers’ privacy is a smart strategy for inspiring trust and enhancing reputation and growth in your business.
Be open and honest about how you collect, use and share consumers’ personal information. Think about how the consumer may expect their data to be used and design settings to protect their information by default. Communicate clearly and concisely to the public what privacy means to your organization and the steps you take to achieve and maintain privacy.
Follow these steps to assess and improve your data collection practices and encourage a culture of privacy in your organization:
- CONDUCT AN ASSESSMENT
Conduct an assessment of your data collection practices. Whether you operate locally, nationally, or globally, understand which privacy laws and regulations apply to your business.
- Follow reasonable security measures to keep individuals’ personal information safe from inappropriate and unauthorized access.
- Make sure the personal data you collect is processed in a fair manner and only collected for relevant and legitimate purposes.
- Don’t forget to maintain oversight of partners and vendors as well. If someone provides services on your behalf, you are also responsible for how they collect and use your consumers’ personal information.
- ADOPT A PRIVACY FRAMEWORK
Knowing the risks that your company’s data faces is pivotal to making sure it is safely maintained and used. Researching and adopting a privacy framework can help you manage risk and create a culture of privacy in your organization by building privacy into your business. i.e., NIST Privacy Framework
- EDUCATE EMPLOYEES
Ongoing training and awareness campaigns for employees are a must for businesses today especially as the digital world becomes more and more driven by remote work. Create a culture of privacy in your organization by educating your employees of their and your organization’s obligations to protecting personal information.
2021 was yet another watershed year in terms of business data use. And 2022 is likely to be another. Therefore, it is imperative that businesses put their best foot forward when it comes to data privacy, and these few steps can help them make significant strides in developing better privacy habits.